This process is: redesigning an analytics platform

1. audit current platform
1. ux/ui
2. information architecture
2. redesign main pages in a modular fashion do they can be updated with new features easily
3. prototype and use Maze to test with users
4. handoff to dev
5. QA/QC

blurb:

At Heatmap we're pioneering a new approach to product experience by integrating advanced AI tools with customized design systems. We start with a solid, simple base feature, swiftly launch it, and then iteratively enhance it based on user feedback. This approach accelerates our process from feature conception to live deployment, ensuring efficient, user-centric designs that set new standards in SaaS product development.

See how we helped redesign Heatmap’s core platform by combining lean execution with long-term scalability.

About Heatmap

Heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website.

Our approach

Designing for Momentum: Build the Foundation, Then Snowball

At Heatmap, we combine speed with thoughtful foundations. Our philosophy is this: launch lean, but build like it’s going to scale.

Great product design is invisible at first. It’s stable, intuitive, and focused. At launch, it might feel deceptively simple. But over time—with every sprint, user insight, and product iteration—it grows more powerful. We focus on what matters most first: core usability, polish, and clarity. We don’t try to do all the features at once. We do the right thing now, then layer improvements with intention.

This is how we create momentum that compounds. Version 1 is our base. Version 5 feels inevitable—but only because version 1 was built with foresight and care.

So while we “ship it and rip it,” we also design it like we mean it. We expect imperfection, but we design with vision. That’s how we stay fast, stay focused, and still build products users fall in love with.

1. Problem: what wasn’t working

The #1 CRO dashboard was powerful—but not user-friendly.

Heatmap had traction. Thousands of marketers trusted it. But inside the app? Navigation was clunky. Data felt overwhelming. New users dropped off before they saw value.

We were brought in to fix it—not just with a fresh coat of paint, but with a product strategy that could scale.

Boards are only available in Freeform.

www.icloud.com

2. Process: Designing for Momentum

Build the foundation, then snowball.

We didn’t just redesign—we re-architected the product experience from the ground up. Here’s how:

Step 1: Audit & Prioritize

We started with a full UX audit, mapping user friction, dead-ends, and technical constraints.

Step 2: Core System First

We rebuilt the homepage, dashboard, and key flows using a flexible, component-based system.

Step 3: Layered Evolution

We added features incrementally while preparing the product for a high-impact relaunch.

3. Outcome: What Changed

The app didn’t just look better—it became better.

• Navigation was simplified from 9 top-level items to 3.
• Key metrics now surface instantly.
• New user retention improved post-launch (internal team feedback).
• Built-in design system now supports faster iteration and dev handoff.

Heatmap Design System V2

4. Takeaway: Our Repeatable Framework

We call it the Adaptive Design System.

Every redesign starts with the same principle: move fast without creating mess.

At Launch Fast, we help teams like Heatmap get lean UX wins today—while laying the groundwork for scale tomorrow.

This process works whether you’re launching V1 or reinventing V5.