Make your product feel simple and obvious, even if it’s powerful.

Intro

Let's start with a question that should make you a little uncomfortable. If a brand new user opens your product right now, can they figure out what to do in the first two seconds without you, or would they have to stop and think? That moment right there decides if they stay or leave. That is activation. That is retention. That is your revenue story.

Most founders try to win by adding more. More buttons. More menus. More features they can brag about. More settings so the product feels "powerful". Here is the truth: More does not feel like value to a new user. More feels like work.

What actually happens is this. The real value of your product is sitting right there in plain sight, but it is buried inside noise. The user lands in your app, sees 14 options, does not know which one matters, and bounces. Not because your product is bad, but because they cannot tell where to start. That is not a code problem. That is a clarity problem.

Now here is the part most people get wrong. The answer is not to gut your product. The answer is not to ship less. The answer is to control when things appear.

The principle here is called progressive disclosure. Progressive disclosure means you only show the next step when the user needs it. You keep the main job to be done front and center. You tuck the advanced stuff away where it is still available, but it is not fighting for attention. You teach as they go, instead of dumping everything up front.

This matters even more in AI products. Because AI already feels like magic and unknown and risk to most users. If you show every AI power feature at once, it feels overwhelming and hard to trust. If you guide one clear next step, it feels like "oh, this thing is actually doing work for me".

Let me give you an example. I worked with a team that had a strong analytics product, but when you opened it, the screen looked like the dashboard of a private jet. There were filters on filters on filters. Seven tabs. Little icons everywhere. Trial users were getting lost and stalling out.

We did something simple. We mapped the main job to be done. In their case it was "show me what is actually happening on my site right now". We then moved that core job into one obvious button that said "start here". We took the advanced filters and we hid them behind a clean drawer, with plain labels instead of jargon. We turned "saved views," which nobody was finding, into presets the user could select in one click.

What happened? Support tickets dropped. Trial users moved forward on their own. The product felt calmer. The team did not have to rebuild the feature set. All we did was control focus.

Here is how the founder described it: "Bal helped us stop trying to show everything at once. After the audit, our product felt simple. Our team knew what to build next." Dylan Ander, Founder, Heatmap

So here is why this principle is step one in the LaunchFast Guide. If the experience feels overwhelming, nothing else matters. It does not matter how advanced your AI is. It does not matter how good your data is. If a human cannot get to value in under a minute without you holding their hand, they will not stay.

Your job in this step is not to redesign your whole product. Your job is to run a clarity audit on your most important screens and surface the friction.

Here is the process you will go through next. We are going to look at three things. One, clarity: When a new user lands on a screen, can they tell in two seconds what the main action is? Two, hierarchy: Are the secondary actions grouped in a way that makes sense, or are they scattered and competing? Three, learning: When the user does not know what to do next, does the product teach them in the moment, or does it leave them to guess?

When you complete this activity, you will finish with a list of your top confusing areas, why they are confusing, and what to change first without a full redesign. That becomes your first 30 day improvement plan. And it also sets you up for step 2 in the LaunchFast Guide, which is build flexible foundations. Because once we simplify what is already here, then we can design it in a way that actually scales.

Now move to the guide below.

Guide: Find where your product is confusing, and decide what to fix first.

Instructions

• Pick one key screen (onboarding, dashboard, or main workflow).
• Answer the four questions below. Each one reveals a specific type of friction — focus, clarity, hierarchy, and learning.

Question 1.

What’s the one thing a new user should do first on this screen?

A. It’s obvious. There’s one clear main action.

B. There are several actions competing for attention.

C. It’s unclear. The screen feels like “choose your own adventure.”

What it means:

• A: Good. keep this as your anchor. everything else should support it.
• B: You have a focus problem. pick one action that delivers value fastest and demote the rest.
• C: You have a direction problem. redesign the screen so the next step is unmistakable.

Action:

Write the one action a new user should take first.

Example: Connect data, start a project, upload your first file

Question 2.

Does your main action speak plain human language?

A. Yes. anyone could understand it in two seconds.

B. Sort of. it uses insider or technical terms.

C. No. it sounds like internal team language.

What it means:

• A: Keep the same wording everywhere for consistency.
• B: Rewrite using the exact words your users would say.
• C: Translate it to a simple benefit. Instead of “initialize capture,” say “start tracking users.”

Action:

Rewrite the main action label in normal language.

Write your answer…

Question 3.

How dense is the information on this screen?

A. there’s breathing room, clear separation, and minimal clutter.

B. it’s compact but still readable.

C. it’s crowded and hard to tell where one thing ends and another begins.

What this means:

• A: good. you’re respecting visual focus and attention span.
• B: consider adding spacing, grouping, or collapsible sections to lighten the load.
• C: this screen feels heavy. reduce simultaneous elements, remove borders or shadows, and give the user space to think.

Action:

List one change that would make this screen feel lighter without removing key functionality.

Example: Combine similar metrics into one summary card; collapse secondary filters by default.

Question 4.

Can a new user learn what to do next without leaving the screen?

A. yes. we use tooltips, presets, or empty states to teach.

B. sometimes. hints exist but aren’t consistent.

C. no. they’d have to guess or ask someone.

What this means:

• A: good. this builds trust and reduces support.
• B: add quick inline hints where confusion is highest.
• C: you’re relying on human onboarding. that doesn’t scale. write inline guidance that explains the next step in one sentence.

Action:

Write one short line you could add as inline guidance or an empty-state message.

Example: Once you connect data, you’ll see your top pages ranked by revenue impact.

Summary

Pick one improvement from your answers that you can ship in the next 30 days.

That becomes your action item for this step.

Next Step

Once you complete this audit for your most important screen, repeat it for one more key screen. Do not audit your whole product right now. That will slow you down and create noise. Two screens is enough to surface the main patterns.

You just finished step one of the LaunchFast Guide which is to simplify the experience. Next you will move to step two which is to build flexible foundations. That is where we make sure the way you build can actually scale without breaking every time you add new AI-powered features.