The Find-and-Attract Playbook

Find & Attract Customers

Intro

Welcome to Lesson Three, where we turn our focus to effectively attracting customers by delivering immense value. This lesson revolves around identifying your ideal customers' hangouts online and engaging with them in meaningful ways. Let’s dive into how you can make sure you’re providing targeted solutions that really resonate.

Identifying Your Ideal Customer’s Hangouts

In every facebook group, comments thread on youtube, instagram, reddit, twitter, you name it… thousands upon thousands of people are asking questions about problems they’re trying to solve 24/7. They don’t want a generic solution, they want a custom-tailored, well thought out, 1-1 direct solution from someone who has successfully solved that problem before. And they want it fast.

Identify where your potential customers discuss their challenges and seek solutions.

Create a list of every place online that already has your target market as their audience and customer base, like LinkedIn groups, SubReddits, and industry-specific forums.

Compile a list of platforms and groups where your target audience is active.

Focus on those that are frequented by your target market, and start participating in these communities to gain insights into their needs and pain points.

Search for questions related to the problems your product solves.

Dig into their activity on each platform, look at the related accounts suggested and uncover all the corners of the internet where you target audience gathers.

Join relevant groups and forums where these discussions take place.

Immerse yourself in the discussions: Even if people aren’t talking about your exact offerings, they are still your people discussing problems related to your market. This is where you’ll gain critical insight into your audience’s needs.

Engaging in Relevant Conversations

Next, you’ll need to engage in the right conversations.

Learn how to choose and engage in conversations where your expertise can shine.

Start by identifying questions that you can answer comprehensively.

Look for questions and discussions where you can provide expert advice.

Scan the questions people are asking about your subject matter. Look for any and all questions you can answer. When you find one, dig into who asked it by checking out their profile and website. Research and profile the person to determine if they are your target audience including guessing if they have the funds to pay you.

Offer solutions that directly address their issues.

Offer solutions that not only address their issues but also demonstrate your expertise.

Engage actively and follow conversations to stay relevant.

It’s about making a real impact with your responses, ensuring that each interaction showcases your ability to solve their problems.

Delivering High-Value Solutions

Once you find a question and researched the person, record a 2-5 minute video, in an app like Loom, with your best tips to help them with their specific issue. Answer their question directly in the video as if they’d already paid you for your product. Pile on the value to an extreme degree.

Offer actionable solutions that prompt users to seek more help from you.

Delivering high-value solutions is key. When you encounter a direct question, provide a detailed, actionable response.

Create detailed responses or quick how-to guides addressing specific questions.

Consider creating a quick tutorial or a how-to guide that goes in-depth into solving that specific problem. The goal here is to be so helpful that they naturally want to learn more about you and your services. Walk them through a screen share demonstration that 100% very thoroughly solves their problem. Don’t leave anything out.

Share these resources freely to establish credibility and trust.

If you can’t solve their problem directly, refer them to something, but ideally, give them a PDF, a template, a guide, or anything they can copy, paste to get results faster. If you don’t have anything, create one for them and link it.

Avoid promotional content to keep the focus on helping, not selling.

DO NOT: Include any branding or personal links in the video. You’ll get removed from the group. DO NOT: Pitch them or ask for anything. Don’t tell them what you do, promote yourself, or ask them to follow you.

Converting Engagement into Leads

Finally, let's talk about turning these engagements into leads. If you follow these instructions the people you send videos to will thank you and a percentage of them will reach out directly to you.

Use your engagements to guide potential customers towards exploring your services.

When people follow up with you directly, you want to empathize with their stated problem, Acknowledge the existing solutions they’re trying that fail, and then Redirect to the real problem which is the area you help with.

Be approachable and prompt in your follow-ups to keep the conversation going.

Continue to give them ridiculous value in the direct messages until they ask for your help. And believe me, if you’re providing value, they will check out your profile and visit your website. Be responsive to any follow-up questions they might have, and always be ready to assist further.

Include subtle calls-to-action that invite further interaction.

Only after building trust and providing immense value should you consider subtly encouraging them to visit your website or check out your services for more information.

Monitor and adjust your strategy based on which interactions lead to connections.

Keep track of what types of engagements convert best and refine your approach based on those insights.

Later never comes, the time to act is now

Know this: You get paid in direct proportion to the value that you add to others.

That concludes our exploration of attracting customers by providing immense value. By applying these direct and engaging strategies, you’re setting yourself up not just to participate in discussions but to convert these interactions into real business opportunities. Up next, action steps.

Let’s go.

Action Steps

Intro

Welcome to the final lesson of our course, where it all comes together—turning theory into action. Throughout our sessions, we've tackled everything from identifying your market to crafting irresistible product offers. Now, it's time to cement these concepts with practical exercises that will prepare you to launch or revamp your design business effectively.

Write Your Landing Page Copy

Let’s start by translating your hard work into results. Use your accumulated insights to craft compelling landing page content that converts visitors into clients. Pull together all the insights and notes you’ve gathered through the course.

• Review all notes from previous chapters to consolidate the key messages. Your task is to craft a landing page that not only looks good but speaks directly to your target audience’s needs.
• Highlight your unique selling points and the benefits of your service. Make sure your copy is clear, compelling, and directly aligned with the solutions you provide.
• Ensure your copy addresses the needs and solutions your target audience cares about. Remember, this page is often your first impression, make it count.

Develop Your Case Study

Next up, create a case study that showcases the impact of your work. Showcase your expertise and results through a detailed case study. A well-documented case study not only illustrates your process but also highlights your successes in a tangible way.

• Choose a successful project that highlights your process and results. If possible, make it a video.
• Consider creating a video case study for more dynamic content. Videos are engaging and allow you to convey emotion and professionalism effectively.
• Clearly explain the steps, strategies, and outcomes of your project. Detail each step of your process from start to finish, and don’t forget to include client testimonials if available.

Compile Your Competitor Audience List

Now, identify where your potential clients are currently turning for solutions. Identify key players and platforms where your target audience is already engaged.

• List 10-25 competitors or influencers in your niche. Compile a list of competitors or major players in your market.
• Research the top problems your product solves. This will help you understand where your target audience hangs out and the kind of solutions they are seeking.
• Use Google to find common queries related to your expertise. Use Google to explore how these audiences are searching for answers to problems you solve—this insight is invaluable for your marketing strategies.

Join and Engage in Relevant Groups

With a clear idea of where your audience spends their time, get involved. Actively participate in discussions and provide value in groups where your audience spends time. Join relevant online communities and start contributing.

• Request to join relevant Facebook and LinkedIn groups, SubReddits, and follow competitor channels. Don’t just promote your services; provide real value.
• Engage by answering questions and providing insights. Answer questions, offer insights, and help solve problems.
• Aim to become a recognized thought leader in these communities. This approach will not only build your reputation but also naturally attract clients to your business.

Create Value-Driven Response Videos

For your final exercise, once you find a question that aligns with your expertise, take a moment to create a personalized video response. Use video responses to directly address potential clients’ questions with actionable solutions. This isn’t just any response; treat the asker as if they’re already a valued client by providing detailed, actionable advice.

• Identify questions related to your services and research the asker to tailor your response.
• Record a 2-10 minute video offering valuable advice as if they’re already your client.
• Share the video without any overt self-promotion to focus purely on providing value. Remember, the goal here is to demonstrate your expertise and the immediate value you can provide, making potential clients more likely to reach out for more.

Congratulations and Thank You!

Congratulations on completing this comprehensive journey through the world of productized design services. You've reached the end of our journey together, and it's time to reflect on your achievements and consider sharing your experience. You've gained the knowledge and tools needed to transform your passion into a profitable, client-attracting business.

• Reflect on what you’ve learned and how you can implement these strategies in your business. As you move forward, remember that the effort and dedication you've put into this course will shape the success of your endeavors.
• Celebrate your dedication and the progress you’ve made. I hope you feel empowered to tackle your business challenges with confidence and creativity.
• Consider leaving a testimonial if you found the course valuable. If this course helped you in any way, I would be incredibly grateful if you could share your experience. Testimonials from students like you not only help others see the value of this program but also motivate me to continue improving and offering support. You can leave your testimonial by filling out and submitting the form below this video. Scroll down. Thank you once again for joining me on this educational adventure. I can't wait to see where your new skills will take you Hit me up on social.