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Intro
This template helps you create a case study that works like a landing page offer.
Unlike a traditional case study that only recaps what you did, this one:
- Frames your process as the product (your repeatable, productized service).
- Anchors it in a real client story that shows it works.
- Adds supporting proof + credibility to build trust.
- Ends with a clear next step + urgency that moves the prospect to act.
It’s designed as a fill-in-the-blanks system:
- Complete the checklists to gather raw material.
- Drop your inputs into the prompts.
- Polish the outputs into a finished case study/offer page.
By the end, you’ll have a client-facing asset that can live in your portfolio, on your website, or in a sales deck — and it doubles as a model for your students to follow.
Step 1: Big promise
Step 2: The process
Step 3: Hero Case Study (Anchor Example)
Step 4: Proof of Repeatability (Secondary Clients)
Step 5: Establish Credibility
Step 6: CTA + Scarcity Layer
Summary
By completing this template, you’ll have:
- A landing-page-style case study that frames your process as an offer.
- A named framework that sells the process itself.
- A hero client story that makes the offer tangible.
- Secondary proof that shows repeatability.
- Credibility signals that build trust.
- A CTA with urgency that drives the reader to act.
This is more than a case study — it’s an asset you can reuse across your portfolio, website, and sales funnels.
This will open the template in Notion; click Duplicate in the top-right corner to add it to your workspace