Magnetic case studies
Craft high-converting, high-trust case studies that win clients and showcase your value.
case studies should be a presentation of your process to prove that you have a roc solid system that gets results. You are showing that you’ve done this before and you can do it again within the same time period and get the same results
Make these case studies like a landing page — they are an offer (you can use them as an offer later potentially)
The foundation offer is a proven process customized into a strategy/roadmap for a niche client
The add-on is ongoing consulting to fullfill on the strategy/roadmap
- Maybe a good resource for brand guidelines if you want to make an offer/casestudy that showcases that (theorem perhaps) BrandGuidelines
- Not a bad place to find examples of great design work RecentWork
- Find signals: → Support tickets dropped → Complaints stopped → Users complete tasks faster → Team says "this is so much better" → Customer emails went from angry to happy
Heatmap
Heatmap
Biz-Ops
How We Rebuilt the #1 CRO Dashboard From the Ground Up—Without Slowing Down
AdvancedFree
30 mins
These case studies should show off how to showcase a process for different types of design projects
- Branding/marketing - Nokia
- Website - BlueOcean.ai
- Design system - Theorem
- Ai - Heatmap
They should act as a landing page for an offer (one that I would actually sell)
🎯 1. Flagship Offer:
UX Growth Strategy Sprint
- Price: $6,000–$10,000 one-time
- Format: 2-week async sprint + 1 call
- Deliverable: UX strategy + prioritized roadmap to reduce churn, increase MRR, and upsell
- Includes: heuristics review, product audit, growth levers, annotated Figma/Notion doc
- Optional: Monthly retainer at $2K–$5K/mo for advisory or fractional CPO support
🔄 Phase 2: Systemize the Funnel
2. Funnel Structure (Simple → Scalable)
- Traffic: YouTube clips → Email list → Case studies
- Lead Magnet: “Free UX Growth Audit Template” or “Top 10 Ways SaaS Products Leak MRR”
- Tripwire/Qualifier: $250 whiteboard session → pre-strategy consult
- Main Offer: UX Growth Strategy Sprint
- Upsell: Advisory retainer or Team Oversight (using your framework with junior/AI)
3. Content Strategy (1 hr/week max)
- 1 longform YouTube episode/week (turn into shorts + quotes)
- Weekly email with story + insight → drives traffic to sprint offer
- Leverage AI to clip, schedule, comment (Ghostwriter, Opus Clip, Air.ai, etc.)
6-figure creative podcast talking about using the SaaS model for creative here